Comme Des Garcons Secrets

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential style homes on the globe. Its world success wasn't crafted as a result of common marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the globe growth.

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CDG obtained Intercontinental interest by presenting apparel that turned down traditional Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global style editors and prospective buyers early in the 1980s.

This worldwide visibility strengthened the CDG Hoodie title and attracted loyal buyers from each individual corner of the world.

The 1995 "Rest" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the collection with photographs taken at Auschwitz concentration camp, along with the controversy gained Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a business in 1973. The brand name's name was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").

The 2006 autumn/Winter season collection addressed the strategy on the persona,[15] the various ways to current a single's self to the planet. Fusing personalized menswear with feminine aspects including corsets and flower printed costume fabrics, Persona was A different collection that put together the feminine Together with the masculine.

CDG developed a robust distribution technique by placing its solutions in best luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer entry to elite consumers globally though preserving Comme Des Garcons its artistic integrity.

In 2017, the corporation launched a whole new fragrance, Concrete, and marked its start within the US that has a dinner curated through the artist and chef, Laila Gohar.

Each individual retailer was built as an artistic Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail practical experience.

With all the rise of internet shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities helped spread the brand name’s identification, building parts just like the Engage in Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on earth, supporting CDG access world mainstream visibility though being true to its edgy creativity.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical shows, often more like artwork installations than manner reveals acquired all over the world media protection, reinforcing the model's status for groundbreaking creativeness.

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The business also creates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]